The Brand

The narrative traces back to Aya's youth, where our designer and brand creator, Aya, manifested her design skills from an early age. Embracing her artisitic side, she, being the free-spirited soul she is, creatively transformed her mother's clothes into design experiments. She cut and sewed them, crafting a variety of styles and outfits for her Barbie dolls. At 17, she joined her family's business while concurrently pursuing her college education. Specializing in accounting, Aya achieved double master's degrees in business law and business administration. Despite her journey leading her in various directions, her passion for design persisted. Making use of her talent, she curated and tailored her own wardrobe.

After numerous years, having nurtured this enduring dream, Aya decided to turn her long-standing dream into reality. She envisioned her designs coming to life and being showcased to the world.

Zaiia, a name curated by her father, mentor, and role model, is a fusion of his initials and her own. In the winter of 2023, Zaiia is set to launch her inaugural collection, a harmonious blend of blazers, tops, coats, and bottoms that unite the realms of color and femininity. This collection serves as a manifestation of what holds the closest place in Aya's heart—femininity and colors. And since she is a strong believer of "There is no beauty without color," she infuses vibrancy into her creations.

Through a medley of fabrics, vintage cuts, and designs, Aya endeavors to illustrate how the gentle hues of winter bring forth the essence of femininity in women. Tailored especially for those who seek femininity without compromising style and attitude, the colors and fabrics draw inspiration from the winter season. Recognizing the direct impact of color on mood, the chosen array of colors in this collection exude a sense of calm and peacefulness, coupled with warm and classy fabrics that embody the spirit of the season.