The narrative traces back to Aya's youth, where our designer and brand creator, Aya, manifested her design skills from an early age. Embracing her artisitic side, she, being the free-spirited soul she is, creatively transformed her mother's clothes into design experiments. She cut and sewed them, crafting a variety of styles and outfits for her Barbie dolls. At 17, she joined her family's business while concurrently pursuing her college education. Specializing in accounting, Aya achieved double master's degrees in business law and business administration. Despite her journey leading her in various directions, her passion for design persisted. Making use of her talent, she curated and tailored her own wardrobe.
After numerous years, having nurtured this enduring dream, Aya decided to turn her long-standing dream into reality. She envisioned her designs coming to life and being showcased to the world.